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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
- Lovelock, Christopher
- Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
- Wirtz, Jochen [author.]
- Lovelock, Christopher H [author.]
Edition: Eighth edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Jersey : World Scientific, [2016]Copyright date: c2016
Availability: Items available for loan: Central Library (2)Call number: 658.8 WIR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 WIR.
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