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		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: The Irwin series in marketing Edition: 8th ed. Material type: Text Publication details: Burr Ridge, Ill. : Irwin, c1994. c1994 Availability: Items available for loan: Central Library (2)Call number: 658.8ENG, ... Log in to add tags Add to cart (remove)
		Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.] by Engel, James F Edition: 9th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Cincinnati : Pinnaflex Educational Resources, c.2000 Availability: Items available for loan: Central Library (1)Call number: 658.8 PRO. Log in to add tags Add to cart (remove)

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