|
|
|
Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado. by
- Wells, William, 1926- [author.]
- Burnett, John, 1944- [author.]
- Moriarty, Sandra E. (Sandra Ernst) [author.]
Edition: Sixth edition.International edition.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, New Jersey : Pearson Education / Prentice Hall, [2003]Copyright date: c2003
Other title: - Advertising : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 WEL.
|