Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough.
Material type: TextSeries: Get both sides of the storyPublisher: Boston. MA. : Course Technology / Cengage Learning, [2011]Copyright date: c2011Description: xx, 278 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781435456525 (pbk.)
- 1435456521 (pbk.)
- 658.872 AGR 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Donation-Gift | 658.872 AGR (Browse shelf(Opens below)) | Available | 000048449 |
Includes index.
This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
There are no comments on this title.