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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
  • Rust, Roland T
  • Zahorik, Anthony J
  • Keiningham, Timothy L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins College Publishers,1996 c1996
Availability: Items available for loan: Central Library (1)Call number: 658.8RUS. Items available for reference: Central Library: Not for loan (1)Call number: 658.8RUS.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 6th ed., McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill Higher Education, 2013
Availability: Items available for loan: Central Library (3)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 ZEI.

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.] by
  • Wilson, Alan M
Edition: 3rd European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berkshire : McGraw-Hill Higher Education, c.2016
Availability: Items available for loan: Central Library (1)Call number: 658.8 SER.

The management and marketing of services / Peter Mudie and Angela Cottam. by
  • Mudie, Peter
  • Cottam, Angela
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: Central Library (1)Call number: 658 MUD.

Emancipating the professions : marketing opportunities from de-regulation / Aubrey Wilson. by
  • Wilson, Aubrey
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley & Sons, c.1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 WIL.

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