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Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. by
  • Banasiewicz, Andrew D
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013
Availability: Items available for loan: Central Library (2)Call number: 658.800285574 BAN, ...

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. by
  • Winston, Wayne L
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.80072 WIN.

Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by
  • Charan, Ashok
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : World Scientific, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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