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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by
  • Edge, Jon
  • Milligan, Andy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
  • Kelley, Larry D, 1955-
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

Brand society : how brands transform management and lifestyle / Martin Kornberger. by
  • Kornberger, Martin, 1974-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge ; New York : Cambridge University Press, 2010
Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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