Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
Material type: TextPublication details: London ; Sterling, VA : Kogan Page,2004 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0749442980
- 658.8 658.8 CHE 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
CD | DVD - With book | Central Library First floor | 658.8 CHE (Browse shelf(Opens below)) | Available | 000007533 | |||
Book - Borrowing | Central Library First floor | 658.8 CHE (Browse shelf(Opens below)) | Available | 000001662 |
Total holds: 0
Includes index.
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