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Marketing Research : An Applied Approach / Naresh K. Malhotra & David F, Birks

by Malhotra, Naresh K | Birks, David F.

Edition: Rev. 2nd European ed.Material type: Text Text; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 2006 2006Availability: Items available for loan: 2 Call number: 658.83 MAL, ...

Marketing Research : An Applied Approach / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed. Global EditionMaterial type: Text Text; Literary form: Not fiction Publication details: Boston : Prentice Hall, c2010Availability: Items available for loan: 2 Call number: 658.83 MAL, ... Items available for reference: Not for loan (1) Call number: 658.83 MAL.

Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.

by Malhotra, Naresh K | Baalbaki, Imad B | Nasr Bechwati, Nada.

Edition: Arab world ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, Essex : Pearson Education Limited, c.2013Availability: Items available for loan: 5 Call number: 658.83 MAL, ... Items available for reference: Not for loan (1) Call number: 658.83 MAL.

Marketing management and information technology / Keith Fletcher.

by Fletcher, Keith, 1948-.

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publication details: New York, United States : Prentice Hall International, 1990Availability: Items available for loan: 1 Call number: 658.802 FLE.

Distribution research / Tom Cannon.

by Cannon, Tom.

Series: Sutcliffe, Jack Intertext marketing research series ; | Woodcock, Peter Intertext marketing research series ; Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publication details: Aylesbury, United Kingdom : International Textbook Company Limited, 1973Availability: Items available for loan: 1 Call number: 658.83 CAN.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: 3 Call number: 658.83 MAL, ...

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

by Sponder, Marshall | Kaushik, Avinash [author of introduction, etc.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : Mcgraw-Hill, c.2012Availability: Items available for loan: 1 Call number: 658.872 SPO.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

by Jeffery, Mark, 1965-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken : John Wiley & Sons, c.2010Availability: Items available for loan: 1 Call number: 658.83 JEF.

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: West Sussex : John Wiley & Sons, 2014Availability: Items available for loan: 1 Call number: 658.83 HAD.

A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi.

by Sarstedt, Marko | Mooi, Erik | SpringerLink (Online service).

Series: Springer Texts in Business and EconomicsEdition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Berlin : Springer-Verlag, c.2014Availability: Items available for loan: 2 Call number: 658.83 SAR, ...

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

by Sponder, Marshall.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : The Mcgraw-Hill Companies, c.2012Availability: Items available for loan: 1 Call number: 658.872 SPO.

Data mining for dummies / by Meta S. Brown.

by Brown, Meta S.

Series: For dummiesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken : John Wiley & Sons, c.2014Availability: Items available for loan: 2 Call number: 006.312 BRO, ...

Marketing research : an applied approach / Naresh Malhotra, David Birks.

by Malhotra, Naresh K | Birks, David F.

Series: Prentice Hall international editionsEdition: European ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Pearson Education / Prentice Hall, 2000Availability: Items available for loan: 2 Call number: 658.83 MAL, ...

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