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Market-led strategic change : transforming the process of going to market / Nigel Piercy. by
  • Piercy, Nigel
Series: Marketing series (London, England). Professional development.
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.8 PIE.

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicoulaud, Brigitte
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Pearson Financial Times / Prentice Hall, 2012
Other title:
  • Marketing strategy and competitive positionin
Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO. Not available: Central Library: Checked out (1).

The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by
  • Cravens, David W [editor.]
  • Le Meunier-FitzHugh, Kenneth [editor.]
  • Piercy, Nigel [editor.]
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2012
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: Central Library (1)Call number: 658.8 OXF.

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