Contemporary Advertising and Integrated Marketing Communications / William F. Arens. by
- Arens, William F
- Weigold, Michael F, 1958-
- Arens, Christian
Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: 
Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill Higher Education, c2011
Availability: Items available for loan: Central Library (3)Call number: 659.1 ARE, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 ARE.