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Transmedia marketing : from film and tv to games and digital media / Anne Zeiser.

By: Material type: TextTextPublication details: Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015.Description: xvii, 450 p. : ill. ; 24 cmISBN:
  • 9780415716116 (pbk.)
Subject(s): DDC classification:
  • 302.230688 22 ZEI
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 302.230688 ZEI (Browse shelf(Opens below)) Available 000032471
Total holds: 0

American film market presents Transmedia marketing : from film and tv to games and digital media.

Index : p. [431]-450.

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