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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones. by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: Central Library (3)Call number: 658.872 RYA, ...

Social media : a critical introduction / Christian Fuchs. by
  • Fuchs, Christian
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles : SAGE, 2014
Availability: Items available for loan: Central Library (1)Call number: 302.231 FUC.

Brand media strategy : integrated communications planning in the digital era / Antony Young. by
  • Young, Antony, 1964-
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
  • Kaushik, Avinash [author of introduction, etc.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Mcgraw-Hill, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Technologies, social media, and society / edited by Daniel Mittleman. by
  • Mittleman, Daniel [editor.]
Edition: 20th ed. Annual ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [S. l.] : Mc-Graw Hill Education, c.2014
Availability: Items available for loan: Central Library (1)Call number: 303.483 TEC.

Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. by
  • Dragon, Ric
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 DRA.

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The Mcgraw-Hill Companies, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Social networks : analysis and case studies / editors Şule Gündüz-Öğüdücü, A. Şima Etaner-Uyar. by
  • Gündüz-Ögüdücü, Şule [editor.]
  • Etaner-Uyar, A. Şima [editor.]
Series: Lecture Notes in Social Networks
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Wien : Springer, c.2014
Availability: Items available for loan: Central Library (1)Call number: 006.754 SOC.

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by
  • Seitel, Fraser P [author.]
  • Doorley, John [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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