Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004.Edition: 9th edDescription: xxvi, 790 p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0072536861
- 9780072536867
- 658.83420973 HAW 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Donation-Gift | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000043001 | ||
Book - Borrowing | Central Library First floor | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000011108 | |||
CD | DVD - With book | Central Library First floor | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000011107 |
Index: p. 755-790.
Includes bibliographical references.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
Mohamed Hussein
Reviewed by: Wessam
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