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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson/South-Western,2007 2007
Availability: No items available.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009
Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

Strategic Advertising Management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins. by
  • Mullin, Roddy
  • Cummins, Julian
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008 2008
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.82 MUL.

Marketing Communications : Interactivity, Communities, and Content / Chris Fill. by
  • Fill, Chris
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Dietzel, Jörg, 1961-
  • Belch, Michael A
Edition: 9th ed. / with contributions by Jörg Dietzel.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Central Library (6)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. by
  • Drake, Mary Frances
  • Spoone, Janice Harrison
  • Greenwald, Herbert, 1912-
Material type: Text Text
Publication details: New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992
Availability: Items available for loan: Central Library (1)Call number: 687.0688 DRA.

Marketing communications : brands, experiences and participation / Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, 2013
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Singapore] : McGraw-Hill Education, c.2015
Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Promotional marketing / Roddy Mullin. by
  • Mullin, Roddy [author.]
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Abingdon, Oxon ; New York, NY : Routledge / Taylor & Francis Group, 2018
Other title:
  • Sales promotion
Availability: Items available for loan: Central Library (2)Call number: 658.82 MUL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.82 MUL.

Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by
  • Fill, Chris [author.]
  • Turnbull, Sarah, Dr [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow : Pearson Education, 2019
Availability: Items available for loan: Central Library (2)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.802 FIL, ...

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