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Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Marshall, Greg W
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, c.2005
Availability: Items available for loan: Central Library (3)Call number: 658.85 JOH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 JOH.

Relationship Marketing : Text and Cases / S. Shajahan by
  • Shajahan, S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.812 SHA.

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by
  • Gupta, Sunil
  • Lehmann, Donald R
Material type: Text Text
Publication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005
Availability: Items available for loan: Central Library (1)Call number: 658.812GUP.

Relationship marketing / edited by John Egan and Michael J. Harker. by
  • 20080729
  • Egan, John, 1952-
  • Harker, Michael
Series: Sage library in business and management
Material type: Text Text
Publication details: London ; Thousand Oaks : SAGE,2005. 2005
Availability: Items available for loan: Central Library (1)Call number: 658.812REL.

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008
Availability: Items available for loan: Central Library (7)Call number: 658.812 GUM, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.812 GUM.

Relationship Marketing : Perspectives, Dimensions and Contexts / Tracy Harwood, Tony Garry and Anne Broderick. by
  • Harwood, Tracy
  • Broderick, Anne (Anne J.)
  • Garry, Tony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Education, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.812 HAR.

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, Tony
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage Publications Inc., c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

Selling : building partnerships / Stephen B. Castleberry, John F. Tanner. by
  • Castleberry, Stephen Bryon
  • Tanner, John F
Edition: 9th ed., International student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill Education, c.2014
Availability: Items available for loan: Central Library (2)Call number: 658.85 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 CAS.

Selling : building partnerships / Stephen B. Castleberry, John F. Tanner. by
  • Castleberry, Stephen Bryon
  • Tanner, John F
Edition: 10th ed., International student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Mc-Graw Hill Education, c.2019
Availability: Items available for loan: Central Library (1)Call number: 658.85 CAS. Items available for reference: Central Library: Not for loan (1)Call number: 658.85 CAS.

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