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Marketing and management models : a guide to understanding and using business models / Helen Strong. by
  • Strong, Helen
Series: Marketing strategy collection
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Business Expert Press, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.4033 STR.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. by
  • Ahlemeyer-Stubbe, Andrea
  • Coleman, Shirley
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (2)Call number: 006.312 AHL, ...

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