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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : McGraw-Hill/Irwin, c.2002
Availability: Items available for loan: Central Library (16)Call number: 658.802 MAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MAS.

Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • [Perreault, William D.]
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston McGraw-Hill 2002
Availability: Items available for loan: Central Library (2)Call number: 658.802 MAS, ...

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 6th ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 LAM.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 7th ed.
Material type: Text Text
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: Central Library (1)Call number: 658.8 LAM.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
  • Lovelock, Christopher
  • Wright, Lauren
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Material type: Text Text
Publication details: Australia : Thomson ,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.848 DOO.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Twelfth ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online access:
Availability: Items available for loan: Central Library (3)Call number: 658.8 KOT, ...

Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by
  • Ford, Kevin
Material type: Text Text
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005
Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

The Marketing Plan Handbook / Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.802 WOO, ...

A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. by
  • Kotler, Philip
  • Keller,Kevin Lane
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.8 KOT.

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. by
  • McDonald, Malcolm
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 MCD.

A Preface to Marketing Management / J. Paul Peter, James H. Donnelly by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill,2006 2006
Availability: Items available for loan: Central Library (1)Call number: 658.8 PET.

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by
  • VanAuken, Brad
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002. c2002
Availability: Items available for loan: Central Library (1)Call number: 658.82721 VAN.

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by
  • VanAuken, Brad
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002. c2002
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.82721 VAN.

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