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CRM Automation / Barton J. Goldenberg. by
  • Goldenberg, Barton J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for loan: Central Library (1)Call number: 658.812 GOL.

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. by
  • Banasiewicz, Andrew D
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013
Availability: Items available for loan: Central Library (2)Call number: 658.800285574 BAN, ...

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. by
  • Winston, Wayne L
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.80072 WIN.

A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. by
  • Ahlemeyer-Stubbe, Andrea
  • Coleman, Shirley
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (2)Call number: 006.312 AHL, ...

Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by
  • Charan, Ashok
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : World Scientific, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

Using the microcomputer in marketing / Lynn K. Parkinson and Stephen T. Parkinson. by
  • Parkinson, Lynn K [author.]
  • Parkinson, Stephen T. (Stephen Trent), 1951- [author.]
Series: Marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Berkshire, England : McGraw-Hill Book Company, [1987]Copyright date: c1987
Availability: Items available for loan: Central Library (1)Call number: 658.800285416 PAR.

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