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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
- Hawkins, Del I
- Mothersbaugh, David L
Edition: 11th ed. International ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Boston : McGraw-Hill Irwin, c. 2010
Availability: Items available for loan: Central Library (8)Call number: 658.83420973 HAW, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83420973 HAW.
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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
- Hawkins, Del I
- Mothersbaugh, David L
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Central Library (4)Call number: 658.83420973 HAW, ... Items available for reference: Central Library: Not for loan (8)Call number: 658.83420973 HAW, ...
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg. by
- Hovland, Roxanne
- Wolburg, Joyce Marie
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis, 2015
Availability: Items available for loan: Central Library (2)Call number: 306.3 HOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 306.3 HOV.
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