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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald E
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • www.bl.uk
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Availability: Items available for loan: Central Library (1)Call number: 659.113 PAR.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson/South-Western,2007 2007
Availability: No items available.

Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Prentice Hall,2007. c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802PEL.

Marketing Communications / John Egan. by
  • Egan, John
Material type: Text Text
Publication details: London: Thomson Learning, C2007. C2007
Availability: Items available for loan: Central Library (1)Call number: 658.802EGA.

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris, 1944-
  • Pulford, Alan
Material type: Text Text
Publication details: New Delhi: Crst Publications,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009
Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

Strategic Advertising Management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

Integrated marketing communications/ Hans Ouwersloot and Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Edition: European ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 OUW.

Strategic integrated marketing communication : theory and practice / Larry Percy.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Butterworth-Heinemann, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 PER.

Marketing Communications : Interactivity, Communities, and Content / Chris Fill. by
  • Fill, Chris
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009
Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de, 1957-
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2010 2010
Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Dietzel, Jörg, 1961-
  • Belch, Michael A
Edition: 9th ed. / with contributions by Jörg Dietzel.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Central Library (6)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood by
  • Caywood, Clarke L [edt.]
Edition: 2nd ed. ; Fully rev. & Updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Professional, c2012
Availability: Items available for reference: Central Library: Not for loan (3)Call number: 659.2 HAN, ...

Integrated marketing communications / David Pickton, Amanda Broderick. by
  • Pickton, David
  • Broderick, Amanda
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004
Availability: Items available for loan: Central Library (6)Call number: 658.802 PIC, ...

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