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		Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by Ford, Kevin Material type: Text Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005 Online access: Publisher description Table of contents only Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR. Log in to add tags Add to cart (remove)
		No cover image available The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002. c2002 Availability: Items available for loan: Central Library (1)Call number: 658.82721 VAN. Log in to add tags Add to cart (remove)
		The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. by Kapferer, Jean-NoeÌ(l Edition: 3rd ed. Material type: Text Publication details: London ; Sterling, VA. : Kogan Page,2004 2004 Availability: No items available. Log in to add tags Add to cart (remove)
		The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom Material type: Text Publication details: London ; Sterling, VA : Kogan Page,2004 2004 Online access: Table of contents Publisher description Availability: Items available for loan: Central Library (1)Call number: 658.82701 BRA. Log in to add tags Add to cart (remove)
		Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by Haig, Matt Material type: Text Publication details: London ; Sterling, Va. : Kogan Page,2004 c2004 Online access: Table of contents Publisher description Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI. Log in to add tags Add to cart (remove)
		No cover image available The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002. c2002 Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.82721 VAN. Log in to add tags Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. by Keller, Kevin Lane, 1956- [author.] Edition: Third edition.Pearson international edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008 Availability: Items available for loan: Central Library (13)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL. Log in to add tags Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by Keller, Kevin lane Material type: Text Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008 Availability: No items available. Log in to add tags Add to cart (remove)
		No cover image available The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002. c2002 Availability: Items available for loan: Central Library (2)Call number: 658.82721VAN, ... Log in to add tags Add to cart (remove)
		Citizen brands : putting society at the heart of your business / Michael Willmott. by Willmott, Michael Material type: Text Publication details: Chichester ; New York : Wiley,c2001. c2001 Online access: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Central Library (1)Call number: 658.827 WIL. Log in to add tags Add to cart (remove)
		Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK. Log in to add tags Add to cart (remove)
		Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press , c1991 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Log in to add tags Add to cart (remove)
		Brand Leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2000 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK. Log in to add tags Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [author.] Edition: Fourth edition.Global edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013 Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL. Log in to add tags Add to cart (remove)
		Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde Knudtzen, Charlotte F Bjerre, Mogens, 1959- Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016 Availability: Items available for loan: Central Library (1)Call number: 658.827 HED. Log in to add tags Add to cart (remove)
		Brand society : how brands transform management and lifestyle / Martin Kornberger. by Kornberger, Martin, 1974- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Cambridge ; New York : Cambridge University Press, 2010 Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR. Log in to add tags Add to cart (remove)
		Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017 Other title: Building a story brand Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL. Log in to add tags Add to cart (remove)
		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by Elliott, Richard H [author.] Percy, Larry [author.] Pervan, Simon [author.] Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018 Online access: Online resources Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL. Log in to add tags Add to cart (remove)
		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by Elliott, Richard H [author.] Percy, Larry [author.] Pervan, Simon [author.] Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018 Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL. Log in to add tags Add to cart (remove)

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