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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by
  • Seitel, Fraser P [author.]
  • Doorley, John [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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