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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by
  • Sanders, G. Lawrence
  • Huefner, Ronald J [editor.]
Series: The marketing research collection
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: New York : Business Expert Press, 2011
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / John M. Legge. by
  • Legge, John M, 1942- [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: North Sydney, Australia : Allen & Unwin, 1992
Availability: Items available for loan: Central Library (1)Call number: 658.8 LEG.

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