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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
  • Swayne, Linda
  • Ginter, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993
Availability: Items available for loan: Central Library (1)Call number: 658.802SWA.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 11th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802KER.

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
  • Swayne, Linda E [editor.]
  • Ginter, Peter M [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Englewood Cliffs, New Jersey : Prentice Hall, [1989]Copyright date: c1989
Availability: Items available for loan: Central Library (1)Call number: 658.802 CAS.

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