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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by
  • Seitel, Fraser P [author.]
  • Doorley, John [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton. by
  • Henricks, Barbara Cave [author.]
  • Shelton, Rusty [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]Copyright date: c2016
Availability: Items available for loan: Central Library (1)Call number: 658.872 HEN.

Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. by
  • Quesenberry, Keith A, 1971- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Copyright date: c2016
Availability: Items available for loan: Central Library (1)Call number: 658.872 QUE.

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