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Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
  • Sheth, Jagdish N
  • Mittal, Banwari
Edition: 2nd ed.
Material type: Text Text
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: Central Library (1)Call number: 658.83 SHE.

The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory. by
  • Fox, Jeffrey J
  • Gregory, Richard C, 1965-
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.8FOX.

Everything you want : re-inventing consumers, brands & communications / Jennifer Wood and Barney Allan. by
  • Wood, Jennifer
  • Allan, Barney
Material type: Text Text
Publication details: Oxford : Capstone, 2003. 2003
Availability: Items available for loan: Central Library (1)Call number: 658.8343 WOO.

The little book of big customer satisfaction measurement / Ajit Rao, Subhash Chandra. by
  • Rao, Ajit, 1962-
  • Chandra, Subhash
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi : SAGE, 2012
Availability: Items available for loan: Central Library (1)Call number: 658.812 RAO.

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