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Airport marketing / Nigel Halpern and Anne Graham.

By: Contributor(s): Material type: TextTextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2013.Edition: 1st edDescription: xvii, 225 p. : ill. ; 25 cmISBN:
  • 9780415529396
Subject(s): DDC classification:
  • 387.7360688 22 HAL
Contents:
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 387.7360688 HAL (Browse shelf(Opens below)) 21758 Available 000039014
Total holds: 0

Index : p. 219-225.

Includes bibliographical references.

Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.

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