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Handbook of modern marketing / editor Victor P. Buell. by
  • Buell, Victor P [editor.]
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.1986
Availability: Items available for loan: Central Library (1)Call number: 658.8 HAN.

Emancipating the professions : marketing opportunities from de-regulation / Aubrey Wilson. by
  • Wilson, Aubrey
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley & Sons, c.1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 WIL.

Retail marketing / Malcolm Sullivan, Dennis Adcock. by
  • Sullivan, Malcolm
  • Adcock, Dennis
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.87 SUL.

The management and marketing of services / Peter Mudie and Angela Cottam. by
  • Mudie, Peter
  • Cottam, Angela
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: Central Library (1)Call number: 658 MUD.

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