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Building a storybrand : clarify your message so customers will listen / Donald Miller.

By: Material type: TextTextPublication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017.Description: x, 228 p. : ill. ; 22 cmISBN:
  • 9780718033323
  • 0718033329
Other title:
  • Building a story brand
Subject(s): Genre/Form: DDC classification:
  • 658.827 MIL 22
Contents:
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043669
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Not for loan 000043653
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043654
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043655
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043656
Total holds: 0

Includes bibliographical references (pages 225-228).

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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