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E-Marketing / Judy Strauss, Raymond Frost, contributions by Nilanjana Sinha. by
  • Strauss, Judy
  • Frost, Raymond, 1960-
  • Sinha, Nilanjana [contributor.]
Edition: 7th ed., International edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Pearson education limited, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.872 STR.

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, Tony
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage Publications Inc., c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary (Gary M.)
Edition: 15th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (7)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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