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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

By: Contributor(s): Material type: TextTextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015.Edition: 4th edDescription: viii, 351 p. : ill. ; 23 cmISBN:
  • 9780765640901
Subject(s): DDC classification:
  • 659.111 22 KEL
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.111 KEL (Browse shelf(Opens below)) 25144 Available 000034765
Total holds: 0

Index : p. 331-348.

Includes bibliographical references.

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