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		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 6th ed., Global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Pearson Education Limited, c.2014 Availability: Items available for loan: Central Library (6)Call number: 659.1 CLO, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 CLO. Log in to add tags Add to cart (remove)
		Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook. by Smith, P. R. (Paul Russell), 1957- Zook, Ze Edition: 5th ed., reprinted. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011 Availability: Items available for loan: Central Library (5)Call number: 658.802 SMI, ... Log in to add tags Add to cart (remove)