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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

Contributor(s): Material type: TextTextPublication details: Berkshire : McGraw-Hill Higher Education, c.2016.Edition: 3rd European edDescription: xvii, 538 p. : ill. ; 27 cmISBN:
  • 9780077169312
  • 007716931X
Subject(s): DDC classification:
  • 658.8 22 SER
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8 SER (Browse shelf(Opens below)) Available 000046546
Total holds: 0

Includes bibliographical references and index.

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