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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 6th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River : Pearson Education / Prentice Hall, c.2011
Availability: Items available for loan: Central Library (3)Call number: 658.848 KEE, ...

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.] by
  • Wilson, Alan M
Edition: 3rd European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berkshire : McGraw-Hill Higher Education, c.2016
Availability: Items available for loan: Central Library (1)Call number: 658.8 SER.

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