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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
  • Opresnik, Marc O. (Marc Oliver), 1969-
Edition: 13th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2017
Availability: Items available for loan: Central Library (3)Call number: 658.8 ARM, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 ARM.

Marketing strategy and competitive positioning / Graham Hooley ... [et al.] by
  • Hooley, Graham
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2017
Availability: Items available for loan: Central Library (4)Call number: 658.802 MAR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MAR.

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