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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi. by
  • Sarstedt, Marko
  • Mooi, Erik
  • SpringerLink (Online service)
Series: Springer Texts in Business and Economics
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Springer-Verlag, c.2014
Availability: Items available for loan: Central Library (2)Call number: 658.83 SAR, ...

Competitive strategy : techniques for analyzing industries and competitors : with a new introduction / Michael E. Porter. by
  • Porter, Michael E, 1947-
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Free Press, 1980
Availability: Items available for loan: Central Library (1)Call number: 658 POR.

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