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Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary. by
  • Palmatier, Robert W
  • Stern, Louis W, 1935-
  • Ansary, Adel I
Edition: 8th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.87 PAL.

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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008
Availability: Items available for loan: Central Library (7)Call number: 658.812 GUM, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.812 GUM.

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