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Marketing research / David A. Aaker... [et al.].

Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, c.2016.Edition: 12th edDescription: xxiii, 732 p. : ill. ; 26 cmISBN:
  • 9781119238720 (pbk. : alk. paper)
  • 9781119222019 (evalc)
  • 9781119355274
Subject(s): Genre/Form: Additional physical formats: Online version:: Marketing researchDDC classification:
  • 658.83 MAR 22
Summary: Marketing Research prepares marketing students to make data driven business decisions.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAR (Browse shelf(Opens below)) Available 000044018
Total holds: 0

Includes bibliographical references and index.

Marketing Research prepares marketing students to make data driven business decisions.

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