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Marketing for hospitality and tourism / Kotler, Bowen, Makens. by
  • Kotler, Philip
  • Bowen, John (John T.), 1948-
  • Makens, James C
Edition: 6th ed., Pearson new international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (2)Call number: 338.4791068 KOT, ...

Micromarketing : get big results by thinking and acting small / Greg Verdino. by
  • Verdino, Greg
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.8 VER.

The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by
  • Drolet, Aimee Leigh [editor.]
  • Schwarz, Norbert, Dr. phil [editor.]
  • Yoon, Carolyn, 1960- [editor.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : Routledge / Taylor & Francis Group, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.8340846 AGI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Singapore] : McGraw-Hill Education, c.2015
Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

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