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Marketing research : an applied approach / Naresh Malhotra, David Birks.

By: Contributor(s): Material type: TextTextSeries: Prentice Hall international editionsPublication details: Harlow : Pearson Education / Prentice Hall, 2000.Edition: European edDescription: xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.)ISBN:
  • 0139229647
  • 9780139229640
Subject(s): DDC classification:
  • 22 658.83 MAL
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.83 MAL (Browse shelf(Opens below)) Available 000047353
CD | DVD - With book CD | DVD - With book Central Library First floor 658.83 MAL (Browse shelf(Opens below)) Available 000047356
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Original 3rd ed. entitled: Marketing research : an applied orientation.

Includes bibliographical references and index.

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