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Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

By: Contributor(s): Material type: TextTextPublisher: New Jersey : Pearson Education, Inc., [2009]Copyright date: c2009Edition: Eighth edition, International editionDescription: 686 pages : illustrations (chiefly color) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135009383 (pbk.)
  • 0135009383 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 659.1 MOR 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Donation-Gift 659.1 MOR (Browse shelf(Opens below)) Available 000050358
Total holds: 0

Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.

Includes glossary.

Includes appendices.

Includes bibliographical references and index.

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