Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type: TextPublisher: New Jersey : Pearson Education, Inc., [2009]Copyright date: c2009Edition: Eighth edition, International editionDescription: 686 pages : illustrations (chiefly color) ; 28 cmContent type:- text
- unmediated
- volume
- 9780135009383 (pbk.)
- 0135009383 (pbk.)
- 659.1 MOR 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Donation-Gift | 659.1 MOR (Browse shelf(Opens below)) | Available | 000050358 |
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Includes glossary.
Includes appendices.
Includes bibliographical references and index.
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