Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
Material type: TextPublication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008.Edition: 1st edDescription: xiv, 231 p. : forms, photographs, tables ; 24 cmISBN:- 9780080557076 (ebook)
- 22 AVR 338.47910688
Contents:
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038454 | ||
Book - Borrowing | Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038455 | ||
Book - Borrowing | Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038456 |
Total holds: 0
Index : p. 225-231.
Bibliography : p. 211-224.
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
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