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Key concepts in marketing / Jim Blythe.

By: Material type: TextTextSeries: SAGE key conceptsPublication details: London : SAGE, 2014.Edition: 1st ed., reprintedDescription: ix, 219 p. : charts, forms, tables ; 22 cmISBN:
  • 9781847874993 (pbk.)
  • 1847874991 (pbk.)
Other title:
  • Marketing
Subject(s): Genre/Form: DDC classification:
  • 658.8 22 BLY
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 BLY (Browse shelf(Opens below)) 21291 Available 000037345
Total holds: 0

Index : p. 211-219.

Reprint of the 2009 ed.

Includes bibliographical references.

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