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Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

Marketing for hospitality and tourism / Kotler, Bowen, Makens. by
  • Kotler, Philip
  • Bowen, John (John T.), 1948-
  • Makens, James C
Edition: 6th ed., Pearson new international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (2)Call number: 338.4791068 KOT, ...

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.] by
  • Engel, James F
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati : Pinnaflex Educational Resources, c.2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 PRO.

Recommend this ! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth. by
  • Thibeault, Jason
  • Wadsworth, Kirby
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.872 THI.

Small business marketing management / Ian Chaston. by
  • Chaston, Ian
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.8 CHA.

Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. by
  • Singh, Shiv
  • Diamond, Stephanie
Series: For dummies
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.872 SIN.

Facebook marketing for dummies / by John Haydon. by
  • Haydon, John
Series: For dummies
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.872 HAY.

A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi. by
  • Sarstedt, Marko
  • Mooi, Erik
  • SpringerLink (Online service)
Series: Springer Texts in Business and Economics
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Springer-Verlag, c.2014
Availability: Items available for loan: Central Library (2)Call number: 658.83 SAR, ...

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
  • Hedin, Hans
  • Hirvensalo, Irmeli
  • Vaarnas, Markko
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: West Sussex : John Wiley & Sons, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.83 HAD.

Branding for the public sector : creating, building and managing brands people will value / Paul Temporal. by
  • Temporal, Paul
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley and sons Ltd., 2015
Availability: Items available for loan: Central Library (1)Call number: 352.748 TEM.

Tourism and social marketing / C. Michael Hall. by
  • Hall, Colin Michael, 1961- [author.]
Series: Routledge international series in tourism, business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2014
Availability: Items available for loan: Central Library (1)Call number: 910.688 HAL.
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