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Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

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