A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez.

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Material type: Text

TextPublication details: 2010.Description: ii, 70 p. : ill. (col.) ; 28 cmSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Projects - Students (NB)	Central Library Second Floor	650 HAF (Browse shelf(Opens below))	Not for loan		000046331

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A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration.

Mirna

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