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Globalisation and change the main driving forces to turn into a learning organisation; a detailed analysis of the case of multinational enterprises in Egypt / by Sarah Ibrahim. by
  • Ibrahim, Sarah
  • . Eid, Mohamed [ths]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2012
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 IBR.

A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez. by
  • Hafez, Mariam Hassan
  • Eid, Mohamed [ths]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2010
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 HAF.

A Comparative Study Between the Development of Marketing Theory and Current Marketing Practices in Egypt : Case Studies of National Market Leaders and Marketing Agencies in Egypt / by Malak Medhat El Masry. by
  • Masry, Malak Medhat
  • Eid, Mohamed [ths]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2010
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 MAS.

Corporate social responsibility : a trend adopted for corporate social image / Aya Ghandour. by
  • Ghandour, Aya
  • Eid, Mohamed [ths.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2009
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 GHA.

Applying practice to theory : A case study on the British University in Egypt / Salma Mohamed Saleh. by
  • Saleh, Salma Mohamed
  • Eid, Mohamed [ths.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2010
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 SAL.

Exploring how does business ethics & CSR activities affect financial performance : An in-depth comparative study of the literature / by May Nagy Hamada; Mohamed Eid. by
  • Hamada, May Nagy
  • Eid, Mohamed [ths.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: 2010
Availability: Items available for reference: Central Library: Not for loan (1)Call number: 650 HAM.

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