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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by
- Zeithaml, Valarie A [author.]
- Bitner, Mary Jo [author.]
- Gremler, Dwayne D [author.]
Edition: Seventh edition.International student edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York : McGraw-Hill Education, [2018]Copyright date: c2018
Availability: Items available for loan: Central Library (3)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.8 ZEI, ...
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