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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by
  • Edge, Jon
  • Milligan, Andy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
  • Kelley, Larry D, 1955-
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

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